WEAR App & The Wearista Challenge - great prizes for you Malaysian fashionistas!

So recently I went to the pre-launch of a nifty app called WEAR. It's Japan's #1 mobile fashion app and it's finally coming to our shores! WEAR is a really useful tool for fashionistas to not only post their looks, but also find style inspiration and purchase items directly from the app itself.
Add me up! Username is @adrianathani :D


My OOTD for the pre-launch.

Thanks Mary Jane, for the behind-the-scenes shot of Suzai and I! LOL
As someone who regularly uploads her #ootd on Instagram, I'm really excited about where this app will go in the coming months as they get more vendors to sign up with them (for free, btw - so if you're a fashion designer and/or business owner, you need to get on this) so that Malaysian fashion enthusiasts can support local designers - which is also the point of Malaysia Fashion Week 2014 that was just launched last night and of which WEAR is the official digital partner (more on MFW14 later!).

WEAR will be launched at an exclusive sundowner at Signature @T he Roof, 1First Avenue,
Bandar Utama on Sunday, October 19th 2014 (that's tonight!) and I'll be sure to blog about it ;)

As part of the fashion festivities, WEAR will be selecting one lucky fashionista or blogger to be the recipient of the coveted WEARISTA Style Icon Award on October 22nd.

What does the WEARISTA Award recipient receive? She (or he!) will win a trophy, 10 exclusive invites for the Malaysia Fashion Week 2014 “After-Party” on October 22nd, 2014 and a John Robert Powers @ Stylo Academy private session worth over RM2,000.

To participate in the WEARISTA Style Icon Award competition, download the WEAR app on Google Play or the App Store. Then, just upload a picture of yourself wearing a designer or designer-inspired outfit from the list of designers showcasing at MFW 2014 on WEAR and hashtag #ootd #MBStyloAFW and #  by 21st October 2014.

The most stylish photo and/or most creative interpretation of a participating designer outfit wins. So flood WEAR with your best shots!